Posted the September promo brief. Let's lock the creative direction this week.
September promo briefDoc · Jamie Lee · just now
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Seoyeon Park9:15 AM
Design drafts by Thursday. Same banner sizes as last time?
3 repliesLast reply 12 min agoView thread
HarinAI9:18 AM
Last promo, option 2 had the best CTR (3.1%). I'll draft in the same tone.
New messages
Dana Kim9:31 AM
@Harin summarize the last 4 weeks of ad results and propose a budget change
Ad results · budget proposalRequest · Dana Kim → HarinIn progress
HarinAI9:32 AM
On it. Reading the Meta ad account and GA4 now. I'll post it in this thread when it's ready.
HarinAI9:58 AM
ROAS 3.4 over 4 weeks, cost per conversion down 12%. I propose raising the retargeting daily budget by 20%. Please review in Approvals.
September ad results · budget proposalReport · Harin → Dana KimPlease review
Harin is typing
Aa
Pending3HandledAll
Needs your review 3
Proposal12 min ago
Raise retargeting daily budget by 20%
Harin · Sept promo · 2 comments
Customer reply40 min ago
Refund inquiry reply draft
Yuna · CS · ordered 3 days ago
Report1 hour ago
Order data pipeline check complete
Junho · Data · no issues
HarinSept promo · 12 min agoProposal
Raise retargeting daily budget by 20%
Cart-abandon retargeting beat target two weeks in a row. Raising the daily budget from ₩50,000 to ₩60,000 should add about 18 conversions a week. It stays under the team cap (₩80,000/day).
If you approveRuns only after approval
Meta daily budget₩50,000 → ₩60,000Retargeting campaign · under cap
Evidence
ROAS3.4Meta ad account · 7 days
Cost per conversion-12%GA4 · vs last week
Est. weekly conversions+18Harin's estimate
This decision is kept on record
Leave a note
ApproveRequest changesReject
Dana Kim · Approved — go ahead within the cap
Harin executed it · Meta daily budget set to ₩60,000
Assets7
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Meta ad accountMeta AdsUsed bySept promo2 peopleReady
Web analyticsGA4Used bySept promo2 peopleReady
Orders DBPostgreSQL · read onlyUsed bySept promo3 peopleWriteApproved by DanaReady
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Repeat-purchase campaigns perform best on weekends. Raising budget Friday evening lowers cost per conversion.
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